Singapore Manufacturing Federation appears at FHW CHINA 2017, Deputy President says “transparency of policy” is the key

FHW | Powered by FOOD2CHINA, which was held on September 8-10, has achieved an unprecedented success! One of the highlights of the fair was the Singapore Pavilion organized by Singapore Manufacturing Federation (SMF) which consisted of 18 high quality Singapore suppliers. This is the first time that SMF has taken part in an exhibition held in South China, which is of milestone significance. Singapore food is undoubtedly one of the most competitive and attractive options for Chinese consumers who are increasingly concerned with food safety issues!

Due to Singapore government’s strict monitoring of food quality and a full range of intelligent management measures, its food is world-renowned for its quality and safety. Singapore Manufacturing Federation (SMF), as the leader of Singapore manufacturing industry and maker of industry standards, has been committed to promoting Singapore food industry to achieve standardization and modernization and go global. However, in recent years, Singapore’s food export to China has been declining.

Singapore’s food manufacturers yearn for this huge attractive market, but feel discouraged at the same time. What are the reasons behind this? As is pointed out by Mr. Sunny Koh, SMF Deputy President and Chairman of Food and Beverage Industry Group, during our interview, more transparent trade policies are the key to introducing more quality Singapore foods to the China market.